Pehla Qadam

Planning for the future means providing for your children as well as yourself. Keeping in view the rising cost of education, JS Bank brings you PehlaQadam – Child Education Plan, exclusively designed to help shape your child’s future. The plan, underwritten by EFU Life Assurance Ltd., is a complete financial planning package designed for you to save for your children’s future educational needs. Flexible enough to be customized according to your specific requirements, PehlaQadam provides high value savings coupled with a guaranteed level of life protection.

Features of PehlaQadam

Simultaneous Savings and Investments

  • Every contribution in PehlaQadam is invested in an internal investment fund of EFU Life called the “EFU Managed Growth Fund”.
  • The fund is managed by investment experts who adjust the mix of the underlying investments in light of economic conditions and investment opportunities, ensuring your investment is protected.

Guaranteed Protection

  • The plan provides a guarantee of a minimum amount which will be payable at maturity of the policy.
  • The guaranteed amount payable at maturity is equal to the sum assured of the plan or the fund value at the time of maturity (whichever is higher).
  • These substantial funds can be utilized for the educational needs of the nominated child.

Access to savings at all times

  • The plan provides complete access to the accumulated fund value at all times.
  • After full contributions for two years, the fund can be withdrawn for its full or partial value.
  • In case the customer opts for complete surrender, all units in the fund will be en-cashed at the current bid price and the plan will be cancelled.

Minimum Premium

  • The minimum annual premium required for PehlaQadam is Rs. 24,000.

Applicable Ages and Terms

  • PehlaQadam is available to individuals of 18 years to 60 years of age. The applicable savings terms are from 10 -25 years.

Additional benefits

For increased security, policy can be customized with following additional benefits to better suit your needs

  • Continuation Benefit
  • Income Benefit
  • Waiver of Premium
  • Unit Allocation Percentage

Unit Allocation Percentage

The proportion of contribution for investment in units varies by the policy year and is follows:

  • Year 1 – 25% to 35%*
  • Year 2 – 80%
  • Year 3 –onwards – 100%
  • Year 11 onwards – 105%**

*Depending on policy term

**If basic plan contribution is Rs.24, 000 or more.


  • The contributions in the plan are invested in EFU managed growth fund.
  • This product is underwritten by EFU Life Assurance Ltd. It is not guaranteed or insured by JS Bank Limited or its affiliates and is not a JS Bank Limited product.
  • Growth in the value of your contributions depends on the performance of EFU managed growth fund
  • EFU Life Assurance Ltd is registered and supervised by Securities and Exchange Commission of Pakistan.
  • All investments made in EFU Managed Growth Fund are subject to market risks. The past performance of EFU Managed Growth Fund is not necessarily a guide to future performance. Any forecast made is not necessarily indicative of future or likely performance of the fund and neither EFU Life Assurance Ltd. Nor JS Bank Limited will incur any liability for the same.
  • A personalized illustration of benefits will be provided to you by our sales representative. Please refer to the notes in our illustration for detailed understanding of various terms and conditions.
  • Service charges and taxes will be applicable as per the bank’s “schedule of Charges” and taxation laws as stipulated by the relevant authorities.
  • JS Bank Limited reserves the right to levy such additional charges(s) as may be required, to facilitate the making of contribution in the plan, in the event that the arrangement between JS Bank Limited and EFU Life Assurance Limited is discontinued.”

FAQs for Pehla Qadam

What is PehlaQadam?

PehlaQadam is a child education plan which provides the client an opportunity to save funds for the nominated child’s future educational needs.

What is the minimum and maximum savings term?

The minimum savings term available is 10 years and maximum savings term is 25 years.

How can I be eligible for this facility?

Your age should be between 18 years and 60 years.

Medical checkup would be required only in certain cases (on basis of the sum assured)

What is the minimum premium?

Minimum premium is Rs. 24,000 per annum.

What is the proportion of contribution allocated to investment?

The proportion of contribution for investment in units varies by the policy year and is follows:

  • Year 1 – 25% to 35%*
  • Year 2 – 80%
  • Year 3 –onwards – 100%
  • Year 11 onwards – 105%**

*Depending on policy term

**If basic plan contribution is Rs.24, 000 or more.