Karachi, May 12, 2025 – In a move to support women’s health and financial well-being, JS Bank, through its women-focused banking platform JS Her, has launched Pakistan’s first dedicated maternity insurance, offering care and coverage for new mothers.

Timed to honor mothers on Mother’s Day, this innovative insurance plan provides financial support during one of life’s most critical moments. The coverage includes up to Rs. 100,000 for normal deliveries and Rs. 125,000 for complicated deliveries or C-sections. Women between the ages of 18 to 50 years are eligible for the plan.

Atif Malik, Chief Operating Officer at JS Bank, shared his thoughts on the initiative: “At JS Bank, we’re committed to building financial solutions that support women at every stage of life. With the launch of Pakistan’s first maternity insurance under JS Her, we’re offering care, confidence, and a safety net when it’s needed most. This is a step towards more inclusive banking, where every woman feels valued and supported.”

JS Her continues to lead the way in financial innovation for women, offering a full suite of products and services designed to address their unique needs—now with a stronger focus on health, family, and long-term security.